Hi there! I’m Alison Koo, a designer and illustrator, or as I like to put it, a creative explorer. That's why I bring lots of extra tools on my expeditions: motion design, branding, typography, and illustration. My journeys start with my north star: “Follow your curiosity and course correct with feedback!” Whether in my sea of sketchbooks or in the trenches of deadline doom, you will find me in my happy place—telling stories (or eating the world's best dish, pho). Stories are central to my work because each has a hook and a purpose. I bring wit, meticulous care, playfulness, and most importantly, heart into everything I do.