GEM◆Z
Brand Identity
AR Experience
Motion Design
Photography
Gem Z is a music festival that highlights emerging K-pop girl groups of Generation Z. Gem Z celebrates the sparkling extravagance of the performers in one of the hottest music categories on earth.
AR Experience
#1 GEM◆Z Selfie FilterTaking photos with friends are a must when attending music festivals to commemorate your time there! With this fun selfie filter, it encourages everyone to take selfies with their friends. Try this effect on Instagram and watch as 3D gems orbit around your head for an extravagant experience.

The ProcessI first brought the all the 2D assets of the gems to Blender to sculpt them into 3D model. Once I created those, I exported all the 3D assets into Meta Spark AR to set up the orbiting gem filter. The diamond heart eyes were set up by implementing open mouth triggers in the patch editor.
#2 "Share your GEMZ"In this image activated AR experience, ticket buyers are able to bedazzle their specific wristbands to life. Each wristband for the festival corresponds to a specific gem, lending it to a more personalized experience.